Eventure Karlstad: a catapult for unique music platform

{mosimage}Karlstad-based Music Partner has solved a global problem for gyms and sports centres. Thanks to the unique music platform, those facilities can now use music in a way that is both elegant and, above all, legal. Fredric Stenwreth, managing director of Music Partner, explains that the company’s participation in Eventure Karlstad in May 2008 was an important catapult into business success.
– The contacts tied during Eventure Karlstad made banks and investors realise that we solve a serious problem and that the market demand for the solution is considerable, he says.

Not only the music industry, sports centres and copyright protection organisations praise the music platform from Music Partner. Banks and investors see a great commercial potential in a product that makes it simpler to use music legally. Therefore, the outcome of Music Partner’s participation in investor event Eventure Karlstad in May 2008 was that financing elements fell into place.
– Through contacts with banks and investors at the event, we could collect the capital we sought for our continued development of the solution, Fredric Stenwreth explains. This, he asserts, has smoothed the process of developing the product, called InTraining, which is now ready for distribution.

The issue solved by InTraining is derived from the fact that those who own group fitness concepts have problems copying and distributing copyrighted material to their facilities. It is complicated, time-consuming and restricted in terms of the selection of music for group training. – Music Partner facilitates the legal production of music by commercial enterprises.

That type of solutions is what we want to support, explains Ralf Lyxell of Hamilton Law Firm, which is now – following Eventure Karlstad
– Music Partner’s co-operation partner in copyright matters. Music Partner, founded in 2003, is based on the business concept of helping companies play the right music, at the right occasion and at the right volume. It is a matter of improving the use of music, thereby strengthening the company brand. Customers are found among shopping malls, sports facilities, shops and business parks.

Already, some 100 sports centres use the InTraining music platform, and Music Partner believes that the company’s solid market position (25–30% of all commercial training facilities) will grow even stronger in the future. Therefore, the product will continue to evolve in further steps, and according to Stenwreth, the contacts tied at Eventure Karlstad will remain important in times to come.

Eventure Karlstad is an annual investor event arranged by Inova in co-operation with government-owned business promoter ALMI Värmland. The purpose is to facilitate new co-operation projects relating to external capital. At Eventure Karlstad, investors from all over the Nordic region gather in Karlstad to meet determined innovators, who present their top-quality business concepts. Eventure Karlstad 2009 will take place on 26 May.

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